When I look to add to my collection, I have avoided looking at "new official Beatles goods" in the past. I define these new goods as valueless due to being mass produced by Apple corps within the last ten years. Overpriced and designed to be attractive to a new audience, it really doesn't interest me. Or it didn't really make a ripple in my collection until I realised I actually have a "new goods collection".
There needs to be some clarification- new goods have been produced since The Beatles broke up in 1970. I can't refer to goods from the 70s-90s as "new", because a significant amount of time has past. My opinion is that anything produced in the last decade is categorise as "new" and prior items are collectable with some reseverations to its rarity and value.
The worn 1995 T-shirt I have could be a collectable but the condition is poor and would not make much of a profit. I'm not necessarily looking to sell newer merchandise, but recently, I have been collecting a few goods that could possibly (fingers crossed) be sold in 10-20 years time.
The reason I broke my initial disinterest in valueless new goods, was because I started to see things that seemed collectable or stuff that I wanted to use without caring about what happens to it. Last year, I bought two of the same coffee cups with the "Live from the BBC volume 2" logo. I will continue to buy the new goods for new cd releases because some of the Promo merchandise produced around the time for Anthology(mid 1990s) seems to have been gaining both interest and value.
Recently, I found espresso mugs and chose the "Hard Days Night" design. Produced in 2014, they are wildly available, but I have no interest in the Abbey Road or Sgt. Pepper designs. I have some sort of reasoning that the wildly popular designs of the aforementioned are so common, it will saturate the market and never gain the value a lesser common design will gain. Call it what you want, but with my interest to less common new goods, at the very least becomes a talking point based around limited edition productions(hopefully).
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